This beer shirt design was inspired by the solid art direction and a bit of additional research, this is what emerged. Retro, smooth, colorful yet subdued, warm and welcoming...
Create a beer label that could also be used on shirts, glassware design, stickers, and be versatile enough for all of those subtrates and different printing techniques....
Redesign the original Sittin Sidehaze label while retaining the same color scheme, but adding a bit more authenticity. Craft beer label design has to be authentic....
This craft beer illustration was tough. Americana from the 1980's led to illustrations of drive in movies, but it wasn't cutting it. Tom stepped in and suggested Back to the Future...