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2022 Craft Beer Marketing Awards Crushies Announced

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2022 Craft Beer Marketing Awards Crushies Announced

The CBMAs Crushies are meant to recognize the best beer marketing and design in the world, and the time to recognize 2022’s winners is upon us. This worldwide competition has over 500 beverage and beer industry professionals from 24 countries.

 

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What’s a Crushie, and What Are the Craft Beer Marketing Awards?

The Craft Beer Marketing Awards are in their third year, founded in 2019, this is the only global awards competition to recognize and celebrate the importance of craft beer marketing and design as a key to success in this highly competitive marketplace. That’s a lot bigger and cooler than our little MVB celebration.

Cool cool cool cool cool.

But what’s a crushie?

Winners in each category are awarded a Craft Beer Marketing Awards Crushie. Winners can upgrade their win with a Crushie Trophy designed by the same well-known NYC-based award designers that created the Emmy, Golden Globes and the MTV Moonman.

Platinum and Gold Crushies are awarded to winners in each region. Global Crushies will be awarded to winners who opt-in to be judged at a global level in addition to their regional entry.

With the increasing competition of nearly 9,000 breweries and counting, the art of craft beer culture, creative marketing tactics have become a vital part of craft beer brewery’s business and strategy. Marketing, label design, creativity and other efforts to connect with potential customers and build recognizable brands are recognized.

 

2022 Craft Beer Marketing Awards Crushies judges

How are the CBMAs Judged?

The Craft Beer Marketing Awards are divided up into 5 regions across the globe:

  • The Americas
  • United Kingdom
  • Europe
  • APAC – Asia and Pacific (including Australia and New Zealand)
  • MENA – Middle East, Africa & Beyond

All categories are judged by an influential and respected panel of beer, marketing, and design experts from around the world. They use a “robust, credible, and transparent digital scoring system.”

Design nerds will recognize judges like David Carson, Jon Contino, and Ralph Steadman. Beer nerds might recognize names like Chris Jacobs, Keith Villa, and Megan Stone. Still others, the business minds that bring all of this visual and sensory creativity together, may recognize names like Alex Ostler of Arryved, or Candace L. Moon the Craft Beer Attorney.

The judges panel reads like a whose who of modern day movers and shakers within the beer industry. They’ll be judging on over 40 categories covering all aspects of brew marketing—from labels to logos and tap handles to taprooms. New categories have been added by popular demand, and returning this year are “Sustainability–Environmental Awareness” and “Human Rights.”

 

2022 Craft Beer Marketing Awards Crushies categories

Craft Beer Marketing Awards Announced At the 2022 Craft Brewer’s Conference

Many design companies, agencies, and even tiny shops like us are taking notice and submitting work.

Fun fact: we’ve been a part of a few submissions for some of our work with Ingenious and No Label, and even been a small part of a few wins with No Label!

The CBMAs press release reads, “This underscores the CBMAs focus on the growing importance of creative art and design in packaging and brand building as marketing tactics for brewers to stand out in today’s ever-growing and competitive marketplace.”

They ain’t lying.

With the competition growing more and more every day, it’s no wonder that a global competition like the CBMAs is receiving so much attention in only its third year.

 

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2022 Craft Beer Marketing Awards Crushie Winners by Location

Alabama
Beer Marketing Wild Cards / Best Tap Handle
GOLD CRUSHIES: Schilling Cider & Steel City Tap (Seattle, WA/Birmingham, AL)

Alaska
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Creature Theory – 49th State Brewing Brand Identity Marketing Story (Wilmington, NC, Anchorage, AK)
Best Can Design / 8-15oz (237 444ml)
PLATINUM CRUSHIE: Launch Beverage Consulting – Alaskan Brewing Co. – Island Ale. (St. Louis, MO/Juneau, AK)
Best Can Design / 32oz Crowler (947ml)
GOLD CRUSHIES: Creature Theory – 49th State Brewing – Crowler (Wilmington, NC/Anchorage, AK)
Best Brand Identity / Sell Sheets
GOLD CRUSHIES: Creature Theory – 49th State Brewing – Editorial Style Sell Sheets (Wilmington, NC/Anchorage, AK)

Arizona
Best Brand Identity / Unique Logo Design
PLATINUM CRUSHIE and GLOBAL CRUSHIE: Modly – Freely Taproom logo designed by Modly (Los Angeles, CA/Phoenix, AZ/Mesa, AZ)
Beer Marketing Wild Cards / Best Beer-Related Podcast
PLATINUM CRUSHIE: Good Beer Matters – Jeremy Storton of The Good Beer Matters Podcast (Tucson, AZ)
GLOBAL CRUSHIE: Good Beer Matters – Jeremy Storton of The Good Beer Matters Podcast (Tucson, AZ)
Best Can or Bottle Design / Hard Cider & Mead (all sizes)
PLATINUM CRUSHIES: Matthias Design – Brewer: Superstition Meadery Designer: Matthias Petsche (Prescott, AZ)
GOLD CRUSHIE: Matthias Design – Product: Blueberry Hex Brewer: Superstition Meadery
Designer: Matthias Petsche (Prescott, AZ)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
PLATINUM CRUSHIES: Modly – Freely Taproom logo designed by Modly. (Los Angeles, CA/Phoenix, AZ/Mesa, AZ)

California
Best Brand Identity / Unique Logo Design
PLATINUM CRUSHIE and GLOBAL CRUSHIE: Modly – Freely Taproom logo designed by Modly
(Los Angeles, CA/Phoenix, AZ/Mesa, AZ)
Best Brand Identity / Beer Release Calendars
GOLD CRUSHIE: Dust Bowl Brewing Company (Turlock, CA)
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Topa Topa Brewing Company – (Lauren Sexton): Chief Peak IPA (Ventura, CA)
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIE: Shawn Scott Studio – Camino Brewing Co. Old Joe’s Lager Can & Hat (San Francisco, CA/San Jose, CA)
Best Can Design / 8-15oz (237 444ml)
GOLD CRUSHIE: Stone Brewing – Stone Hazy IPA (Escondido, CA)
Best Can Design / 32oz Crowler (947ml)
GOLD CRUSHIE: Societe Brewing Company – Artist Series Crowler (San Diego, CA)
Best Can Design / Collaboration (all sizes)
GOLD CRUSHIES: George P. Wilson Design – Lanikai Brewing Company & Brothers Cascadia
Brewing – Mission to Mars: Interplanetary Ale. Designer/Agency: George P. Wilson Designs.
Photo: Ross Franquemont (Los Angeles, CA/ Kailua, Oahu, HI/Vancouver, WA)
Stone Brewing – Deschutes Brewery & Stone Brewing | Deschutes Brewery / Stone Let’s Bee
Homies Hazy IPA (Escondido, California/Bend, OR)
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
GOLD CRUSHIES: Tall Trees Design Co. – RationAle Brewing Core Series by Tall Trees Design Co (Lafayette, CO/ Sonoma, CA)
Best Can Design / Printed Cans (all sizes)
GOLD CRUSHIES: 21st Amendment Brewery – 21st Anniversary IPA (San Francisco, CA)
21st Amendment Brewery – Brew Free! Or Die Tropical IPA (San Francisco, CA)
Stone Brewing – Stone Buenaveza Salt & Lime Lager (Escondido, California)
Best Packaging Design / For Cans
GOLD CRUSHIES: Jiant Kombucha – Jiant Hard Tea (Designed by Colony) (Culver City, CA)
Stone Brewing – Stone Buenaveza Salt & Lime Lager 12pk Cans Packaging (Escondido, CA)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
PLATINUM CRUSHIES: Modly – Freely Taproom logo designed by Modly. (Los Angeles, CA/Phoenix, AZ/Mesa, AZ)
Best Brand Identity / Sell Sheets
PLATINUM CRUSHIES: Dust Bowl Brewing Company – Sell Sheets, Blindtiger Design (Seattle, WA/Turlock, CA)
Best Original Video / Storytelling
PLATINUM CRUSHIES: Anderson Valley Brewing Company – “Welcome to Anderson Valley” (Boonville, CA)
Best Merchandise Design / Most Creative Line
PLATINUM CRUSHIES: Shawn Scott Studio – New Belgium San Francisco (San Francisco, CA)
Stone Brewing – Stone Tiki Escape Collection (Featured Artist: Mcbiff) (Escondido, CA)
Beer Marketing Wild Cards / Best Tap Handle
PLATINUM CRUSHIE: Stone Brewing – Stone Buenaveza Salt & Lime Lager Tap Handle (Escondido, CA)
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIES: Shawn Scott Studio – Camino Brewing Co. Old Joe’s Lager Can & Hat (San Francisco, CA)
Beer Marketing Wild Cards / Best Brewery Rebrand
GOLD CRUSHIES: Cristobal – Tyler Cristobal & Threefoot Brewing (San Diego, CA/Meridian, MS)
Best Can Design / Best Beer Series
PLATINUM CRUSHIES: Sally Morrow Creative & New Hokkaido Tanuki, Kitsune, and Oni Beer (Portland, OR/Bozeman, MT/Phoenix, AZ, Sacramento, CA)

Colorado
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
GOLD CRUSHIE: Tall Trees Design Co. – RationAle Brewing Core Series by Tall Trees Design Co (Lafayette, CO/ Sonoma, CA)
Best Original Video / Humor
GOLD CRUSHIE: Full Pour Media – FlyteCo Light Sport Seltzer (Denver, CO)
Best Original Video / Storytelling
GOLD CRUSHIE: Full Pour Media – Birth of a Prospector (Denver, CO)
Best Original Video / Cause-related
GOLD CRUSHIE: Full Pour Media – Bottleshare: Love and Strawberries (Denver, CO)
Full Pour Media – Missouri Loves Company (Denver, CO)
GLOBAL CRUSHIE: Full Pour Media – Bottleshare: Love and Strawberries (Denver, CO)

Delaware
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIE: Wilmington Brew Works Retrorock – I Want My WBW (Wilmington, DE)
Beer Marketing Wild Cards / Best Use of Retro Branding
Wilmington Brew Works – I Want My WBW – Wilmington Brew Works Retrorock (Wilmington, DE)

Florida
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: SeaThirst Creative – SeaThirst Creative for Civic Brewing Co. (Asheville, NC/Portland, OR, Sopchoppy, FL)
Beer Marketing Wild Cards / Best Beer-Related Podcast
GOLD CRUSHIE: Florida Beer Podcast (Coral Springs, FL)
Best Packaging Design / For Cans
GOLD CRUSHIES: Coppertail Brewing Co. (Tampa, FL)
Best Original Video / Humor
PLATINUM CRUSHIE: Coppertail Brewing Co. – Commitment to Quality (Tampa, FL)
Beer Marketing Wild Cards / Best Live Entertainment Stage or Setting
GOLD CRUSHIES: Allocated Media – Motorworks Brewing (Fort Lauderdale, FL/Bradenton, FL)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Motorworks Brewing – Adoptable Lager (Bradenton, FL)

Georgia
Best Can Design / Can Sleeves (all sizes)
PLATINUM CRUSHIES: Three Taverns Brewery – Ukiyo | Metaleap Creative (Decatur, GA/Atlanta, GA)
Best Can or Bottle Design / Hard Cider & Mead (all sizes)
PLATINUM CRUSHIES: Creature Theory – Urban Tree Cider Series (Wilmington, NC/Atlanta, GA)
Best Use of Social Media / Overall Content and Aesthetic
GOLD CRUSHIES: Fire Maker Brewing Company (Atlanta, GA)
Beer Marketing Wild Cards / Creative Brewery Mural or Installation (in/outdoor)
PLATINUM CRUSHIE: Three Taverns Brewery – The Imaginarium brewhouse mural | Jameson Studio (Decatur, GA)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Three Taverns Brewery | Sour Asylum Series | Metaleap Creative / Studio
Muti (Decatur, GA/Atlanta, GA)

Hawaii
Best Can Design / Collaboration (all sizes)
GOLD CRUSHIES: George P. Wilson Design – Lanikai Brewing Company & Brothers Cascadia Brewing – Mission to Mars: Interplanetary Ale. Designer/Agency: George P. Wilson Designs.
Photo: Ross Franquemont (Los Angeles, CA/ Kailua, Oahu, HI/Vancouver, WA)

Idaho
Best Can or Bottle Design / Ready To Drink Cocktail (Brewery-produced only)
PLATINUM CRUSHIES: Colvita Creative – Payette Brewing Co.’s AnyTimers Moscow Mule (Boise, ID)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Duft Watterson – Sockeye Brewing | Sockeye Salmon (Boise, Idaho)
Beer Marketing Wild Cards / Best Brewery Rebrand
GOLD CRUSHIES: Duft Watterson – Sockeye Brewing Rebrand (Boise, ID)

Illinois
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Arrowhead Ales Brewing Company – B52 Brewing – Matthew Ryan Sharp (New Lenox, IL/Cincinnati, OH)
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
PLATINUM CRUSHIE: Big Drop Brewing Co. – Big Drop Galactic Extra Dark (UK/Chicago, IL.)
Best Packaging Design / For Cans
GOLD CRUSHIE: Stout Collective – Stout Collective with Other Half Brewing (Chicago, IL/ Brooklyn, NY)
GLOBAL CRUSHIE: Stout Collective with Other Half Brewing (Chicago, IL/ Brooklyn, NY)
Best Original Video / Humor
GOLD CRUSHIES: Other Half Brewing – Stout Collective / Pastrytown: The Animated Series (Brooklyn, NY/Chicago, IL)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Stout Collective with Prison City (Chicago, IL/ Auburn, NY)

Indiana
Best Original Video / Humor
GOLD CRUSHIES: Sun King Brewing – Hoops There It Is (Indianapolis, IN)

Iowa
Best Use of Social Media / Best Use of Video (IG Reels, IGTV, TikTok)
PLATINUM CRUSHIE: Wise I Brewing Company – Ben Sitzmann and Aislinn Durr (Le Mars, IA)

Kansas
Best Can Design / 32oz Crowler (947ml)
GOLD CRUSHIES: 88 Design Group – LUKI Brewery Crowler (Lawrence, KS)
Best Packaging Design / For Bottles
GOLD CRUSHIES: 88 Design Group – Free State Brewing Company Bottle Packaging (Lawrence, KS)
Best Packaging Design / For Cans
GOLD CRUSHIE: 88 Design Group – LUKI Brewery Circus-in-a-Box (Lawrence, KS)
GLOBAL CRUSHIE: 88 Design Group – LUKI Brewery Circus-in-a-Box (Lawrence, KS)
Best Packaging Design / For Cans
GLOBAL CRUSHIES: 88 Design Group – LUKI Brewery Circus-in-a-Box (Lawrence, KS)

Louisiana
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIE: Urban South Brewery – Throw Back Vibes (New Orleans, LA)
Best Can or Bottle Design / Ready To Drink Cocktail (Brewery-produced only)
GOLD CRUSHIES: Abita Crafted Cocktails – Tiki Rum Punch (Covington, LA)
Best Use of Social Media / Best Use of Video (IG Reels, IGTV, TikTok)
GOLD CRUSHIES: Abita Brewing Company – The Official Beer of Mardi Gras (Covington, LA)
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIES: Urban South Brewery – Throw Back Vibes (New Orleans, LA)

Maine
Beer Marketing Wild Cards / Best Brewery Rebrand
PLATINUM CRUSHIES: Hugh McCormick Design Co. – Battery Steele Brewing Rebrand (Portland, ME)

Maryland
Beer Marketing Wild Cards / Best Beer-Related Podcast
GOLD CRUSHIE: The Uncapped Podcast (Frederick, MD)
Best Bottle Design / 7-21oz (207 621ml)
PLATINUM CRUSHIE: Flying Dog Brewery – Freezin Season Winter Ale (Frederick, MD)
Best Original Video / Cause-related
PLATINUM CRUSHIES: DuClaw Brewing Company – “Give A Crap Campaign” (Rosedale, MD)

Massachusetts
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIE: Jack’s Abby Craft Lagers – Relax! It’s Lager Time. (Framingham, MA)
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIES: Jack’s Abby Craft Lagers – Relax! It’s Lager Time. (Framingham, MA)

Michigan
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: Founders Brewing Company – Bottle Shop Series (Grand Rapids, MI)
Best Brand Identity / Beer Release Calendars
PLATINUM CRUSHIE: Founders Brewing Co. – Founders Brand Calendar (Grand Rapids, MI)
Best Original Video / Series
PLATINUM CRUSHIE: Founders Brewing Co. – Founders Education Series (Grand Rapids, MI)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Founders Brewing Company – All Day Series (Woody Wagon) (Grand Rapids, MI)
Best Brand Identity / Logo Typography
GOLD CRUSHIES: Founders Brewing Company – Panther Cub (Grand Rapids, MI)
Best Use of Social Media / Overall Content and Aesthetic
PLATINUM CRUSHIE: Founders Brewing Company (Grand Rapids, MI)
GLOBAL CRUSHIE: Founders Brewing Company (Grand Rapids, MI)
Best Use of Social Media / Best Use of Video (IG Reels, IGTV, TikTok)
GOLD CRUSHIE: Founders Brewing Company – TikToks (Grand Rapids MI)
Beer Marketing Wild Cards / Most Creative Signage, POS, Brewery Accessories
GOLD CRUSHIES: Founders Brewing Co. – All Day IPA Snowboard (Grand Rapids, MI)

Minnesota
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Indeed Brewing Company (Minneapolis, MN)
Best Craft Industry Campaign / Human Rights and Cause Related
GOLD CRUSHIE: Lupulin Brewing Company – Marcus Paulsen, Lupulin Brewing Company – Hen Pecks (Big Lake, MN)
Best Can Design / Collaboration (all sizes)
PLATINUM CRUSHIES: Lupulin Brewing Company – Marcus Paulsen, Lupulin Brewing Company – Hen Pecks (Big Lake, MN)

Missouri
Best Can Design / 8-15oz (237 444ml)
PLATINUM CRUSHIE: Launch Beverage Consulting – Alaskan Brewing Co. – Island Ale. (St. Louis, MO/Juneau, AK)

Mississippi
Beer Marketing Wild Cards / Best Brewery Rebrand
GOLD CRUSHIES: Cristobal – Tyler Cristobal & Threefoot Brewing (San Diego, CA/Meridian, MS)

Montana
Best Can or Bottle Design / Hard Seltzer (all sizes)
PLATINUM CRUSHIE: Sally Morrow Creative – New Hokkaido Hard Seltzers (Portland, OR, Bozeman, MT)
Best Can Design / Best Beer Series
PLATINUM CRUSHIES: Sally Morrow Creative & New Hokkaido Tanuki, Kitsune, and Oni Beer (Portland, OR/Bozeman, MT/Phoenix, AZ, Sacramento, CA)
New Hampshire
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Second Sun Design Co. & Deciduous Brewing Company (Charleston, SC/ Newmarket, NH)

New Jersey
Best Packaging Design / For Cans
GOLD CRUSHIES: Alternative Ending Beer Co. – Amity Beer by Alternate Ending Beer Co. and John Turner of BoyBurnsBarn (Aberdeen, NJ)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Creature Theory & Bonesaw Brewing Co. – Skeleton Series (Wilmington, NC/ Glassboro, NJ)
Beer Marketing Wild Cards / Best Tap Handle
GLOBAL CRUSHIES: Hoptown Handles & Taylor Seidler | Departed Soles (Portland OR/Jersey City, NJ)

New Mexico
Best Can Design / Printed Cans (all sizes)
GOLD CRUSHIES: Steel Bender Brewyard – Raspberry Dynamite Kettle Sour 12-oz Printed Can – Steel Bender Brewyard; Shelby Chant and Ethan Chant (Steel Bender Brewyard), James Gros (Field Theory) (Albuquerque, NM)
Best Packaging Design / For Cans
GOLD CRUSHIES: Second Street Brewery (Santa Fe, NM)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GLOBAL CRUSHIES: Sloppy Sloth Branding – Second Street Brewery / Mariah Cameron Scee (Santa Fe, NM)

New York
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIE: Think NY, Drink NY- Retro Beer Gear (Rochester, NY)
Best Website Design / Best Design
GOLD CRUSHIES: New York State Brewers Association – BriteVibes Beer & Music Festival | New York State Brewers Association | Think NY, Drink NY (Rochester, NY)
Best Packaging Design / For Cans
GOLD CRUSHIE: Stout Collective – Stout Collective with Other Half Brewing (Chicago, IL/ Brooklyn, NY)
GLOBAL CRUSHIE: Stout Collective with Other Half Brewing (Chicago, IL/ Brooklyn, NY)
Best Original Video / Humor
GOLD CRUSHIES: Other Half Brewing – Stout Collective / Pastrytown: The Animated Series (Brooklyn, NY/Chicago, IL)
Best Original Video / Storytelling
GOLD CRUSHIES: DWS Printing Associates – Face to Face, Coast to Coast – Blue Point Brewing (Patchogue, NY)
GLOBAL CRUSHIES: Face to Face, Coast to Coast – Blue Point Brewing (Patchogue, NY)
Best Merchandise Design / Most Creative Line
GOLD CRUSHIES: Other Half Brewing – Other Half Broccoli Igloo Coolers (Brooklyn, NY)
New York State Brewers Association – Think NY, Drink NY® Craft Beer Gear (Rochester, NY)
Beer Marketing Wild Cards / Best Use of Retro Branding
GOLD CRUSHIES: New York State Brewers Association – Think NY, Drink NY @ Retro Beer Gear (Rochester, NY)
Beer Marketing Wild Cards / Best Live Entertainment Stage or Setting
PLATINUM CRUSHIES: New York State Brewers Association – Think NY, Drink NY @ Retro Beer Gear (Rochester, NY)
Beer Marketing Wild Cards / Best Beer Trail
GOLD CRUSHIES: New York State Brewers Association – Empire State Trail Brewery Passport | Think NY, Drink NY (Rochester, NY)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Stout Collective with Prison City (Chicago, IL/ Auburn, NY)

North Carolina
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: SeaThirst Creative – SeaThirst Creative for Civic Brewing Co. (Asheville, NC/Portland, OR/Sopchoppy, FL)
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Creature Theory – 49th State Brewing Brand Identity Marketing Story (Wilmington, NC, Anchorage, AK)
Best Bottle Design / 7-21oz (207 621ml)
GOLD CRUSHIE: Atlas Branding & Design – Ginger’s Revenge Cranberry Herb (Asheville, NC)
Best Bottle Design / 22-26oz (651 769ml)
PLATINUM CRUSHIE: Atlas Branding & Design – Fae Nectar (Asheville, NC)
Best Can Design / 32oz Crowler (947ml)
GOLD CRUSHIE: Creature Theory – 49th State Brewing – Crowler (Wilmington, NC/Anchorage, AK)
Best Can or Bottle Design / Hard Cider & Mead (all sizes)
PLATINUM CRUSHIE: Creature Theory – Urban Tree Cider Series (Wilmington, NC/Atlanta, GA)
GOLD CRUSHIES: Atlas Branding & Design – Fae Nectar (Asheville, NC)
Best Packaging Design / For Bottles
PLATINUM CRUSHIE: Atlas Branding & Design – Ginger’s Revenge Cranberry Herb Packaging (Asheville, NC)
Best Packaging Design / For Cans
GOLD CRUSHIE: Creature Theory – White Street Brewing Co. Package Design (Wake Forest, NC)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIE: Creature Theory & Bonesaw Brewing Co. – Skeleton Series (Wilmington, NC/ Glassboro, NJ)
Best Brand Identity / Sell Sheets
GOLD CRUSHIE: Creature Theory – 49th State Brewing – Editorial Style Sell Sheets (Wilmington, NC/Anchorage, AK)
Best Merchandise Design / Sustainable or Innovative
PLATINUM CRUSHIE: Creature Theory – Carolina Brewery – Adventure Ready Dog Bowl (Wilmington, NC/Pittsboro/Chapel Hill NC)
Beer Marketing Wild Cards / Most Creative Signage, POS, Brewery Accessories
PLATINUM CRUSHIE: Sycamore Brewing – Candy Camper Airstream (Charlotte, NC)

Nevada
Best Can or Bottle Design / Hard Seltzer (all sizes)
GOLD CRUSHIE: Hoot Design Studio – Tahoe Tessie Hard Seltzers/Record Street Brewing Company – Artist: Jen Borror (York, PA/Reno, NV)

Ohio
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Arrowhead Ales Brewing Company – B52 Brewing – Matthew Ryan Sharp (New Lenox, IL/Cincinnati, OH)
Best Packaging Design / For Cans
PLATINUM CRUSHIES: Great Lakes Brewing Co. – Crushworthy Lo-Cal Citrus Wheat (Cleveland, OH)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Urban Artifact – Epicurean series (Cincinnati, OH)

Oklahoma
Best Can or Bottle Design / Hard Seltzer (all sizes)
GOLD CRUSHIE: Robot House – SONIC Hard Seltzer for COOP Ale Works by Robot House (Oklahoma City, OK)
Best Can Design / 8-15oz (237 444ml)
GOLD CRUSHIES:
Robot House – Ice Chest IPA for COOP Ale Works by Robot House (Oklahoma City, OK)
Robot House – Hook Echo Hazy IPA for COOP Ale Works by Robot House (Oklahoma City, OK)

Oregon
Best Can or Bottle Design / Hard Seltzer (all sizes)
PLATINUM CRUSHIE: Sally Morrow Creative – New Hokkaido Hard Seltzers (Portland, OR, Bozeman, MT)
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: SeaThirst Creative – SeaThirst Creative for Civic Brewing Co. (Asheville, NC/Portland, OR, Sopchoppy, FL)
Best Website Design / Best Design
GOLD CRUSHIE: Mixed Handed Branding & Falling Sky Brewery (Eugene, OR)
Sustainability / Environmental Awareness / Brewery Accessories
PLATINUM CRUSHIE: Forest Green Marketing & PR and the Coalition of Oregon Land Trusts (Portland, OR)
Best Can Design / Collaboration (all sizes)
GOLD CRUSHIES: Stone Brewing – Deschutes Brewery & Stone Brewing | Deschutes Brewery / Stone Let’s Bee Homies Hazy IPA (Escondido, California/Bend, OR)
Best Brand Identity / Sell Sheets
GOLD CRUSHIE: Mixed Handed Branding & Falling Sky Brewery (Eugene, OR)
Best Original Video / Humor
GOLD CRUSHIE: Mixed Handed Branding & Falling Sky Brewery (Eugene, OR)
Beer Marketing Wild Cards / Best Tap Handle
GLOBAL CRUSHIE: Hoptown Handles & Taylor Seidler | Departed Soles (Portland OR/Jersey City, NJ)
Beer Marketing Wild Cards / Best Beer Trail
PLATINUM CRUSHIES: Flask + Visit Bend (Bend, OR)
Best Can Design / Best Beer Series
PLATINUM CRUSHIES: Sally Morrow Creative & New Hokkaido Tanuki, Kitsune, and Oni Beer (Portland, OR/Bozeman, MT/Phoenix, AZ, Sacramento, CA)

Pennsylvania
Best Can or Bottle Design / Hard Seltzer (all sizes)
GOLD CRUSHIE: Hoot Design Studio – Tahoe Tessie Hard Seltzers/Record Street Brewing Company – Artist: Jen Borror (York, PA/Reno, NV)
Best Original Video / Series
PLATINUM CRUSHIES: Troegs Independent Brewing (Hershey, PA)
Best Brand Identity / Unique Logo Design
PLATINUM CRUSHIE: New Trail Brewing Co. – Designed by Ryan Keates @ Foxduck Design (Williamsport, PA/Lancaster, PA)
Best Bottle Design / 7-21oz (207 621ml)
GOLD CRUSHIE: Ever Grain Brewing Co. – Gordium Blonde Ale (Camp Hill, PA)
Best Can Design / 32oz Crowler (947ml)
GOLD CRUSHIE: Bent Run Brewing Co. (Warren, PA)
Best Can Design / Collaboration (all sizes)
PLATINUM CRUSHIE: Warwick Farm Brewing – Tröegs Independent Brewing (design credit: Brian Phillips Creative) (Jamison, PA)
GOLD CRUSHIE: Ever Grain Brewing Co. – Abomz World Cereal Milk Stout (Camp Hill, PA)
GLOBAL CRUSHIE: Warwick Farm Brewing – Tröegs Independent Brewing (design credit: Brian Phillips Creative) (Jamison, PA/Hershey, PA)
Best Original Video / Cause-related
GOLD CRUSHIES: First Sip Brew Box – First Sip Studios / She Knows Beer (Pittsburgh, PA)
Beer Marketing Wild Cards / Best Tap Handle
PLATINUM CRUSHIES: Allusion Brewing Company (Vandergrift, PA)
Beer Marketing Wild Cards / Unique Beer Flight Presentation
PLATINUM CRUSHIES: Allusion Brewing Company (Vandergrift, PA)
Best Can Design / Best Beer Series
GOLD CRUSHIES: New Trail Brewing Co – State Park Series (Williamsport, PA)

South Carolina
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Second Sun Design Co. & Deciduous Brewing Company (Charleston, SC/ Newmarket, NH)
Best Brand Identity / Logo Typography
PLATINUM CRUSHIES: Second Sun Design Co. – Studly Brewing (Charleston, SC/Chesapeake, VA)

Texas
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: No Label Brewing – 2021 Anniversary Logo (Katy, TX)
Best Craft Industry Campaign / Human Rights and Cause Related
PLATINUM CRUSHIE: Eureka Heights Brewery – Lavender Bunny (Houston, TX)
GLOBAL CRUSHIE: Eureka Heights Brewery – Lavender Bunny (Houston, TX)
Beer Marketing Wild Cards / Best Beer-Related Podcast
GOLD CRUSHIES: SpindleTap Brewery – Drink of Ages Radio with Jon Denman and Tom Paynter (Houston, TX)
Best Bottle Design / 7-21oz (207 621ml)
GOLD CRUSHIES: Pinthouse Brewing – Jaguar Shark Series & Deep Search Series Bottle Designs (Austin, TX)
Vector Brewing – Ritual Circle by Vector Brewing, Artwork by Craig Bradley (Dallas, TX)
Best Bottle Design / 22-26oz (651 769ml)
GOLD CRUSHIES: Vector Brewing – Lágrimas del Alacrán (Tears of the Scorpion) by Vector
Brewing, artwork by Craig Bradley (Dallas, TX)
Best Can Design / 8-15oz (237 444ml)
PLATINUM CRUSHIE: No Label Brewing – Cali Boy (Katy, TX)
GLOBAL CRUSHIE: No Label Brewing- Cali Boy (Katy, TX)
GOLD CRUSHIES: Freetail Brewing – Anderson Marketing Group + Freetail Brewing Co. (San Antonio, TX)
Freetail Brewing – Spicy PURO Pickles | Anderson Marketing Group + Freetail Brewing Co. (San Antonio, TX)
Best Can Design / 32oz Crowler (947ml)
PLATINUM CRUSHIE: No Label Brewing – Crowler (Katy, TX)
GLOBAL CRUSHIE: No Label Brewing – Crowler (Katy, TX)
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
GOLD CRUSHIES: Helms Workshop – Austin Beerworks Austin Anthem Cans (Austin, TX)
Beer Marketing Wild Cards / Creative Brewery Mural or Installation (in/outdoor)
GOLD CRUSHIES: No Label Brewing – Rail Line Label Wall (Katy, TX)
Best Can Design / Best Beer Series
GOLD CRUSHIES: Pinthouse Brewing – Refreshed Can Designs for Core Beers (Austin, TX)

Vermont
Best Craft Industry Campaign / Human Rights and Cause Related
PLATINUM CRUSHIE: Lawson’s Finest Liquids (Waitsfield, VT)
Best Merchandise Design / Most Creative Line
GOLD CRUSHIES: Burlington Beer Company – BBCO Merchandise (Burlington, VT)
Best Use of Social Media / Overall Content and Aesthetic
GOLD CRUSHIES: Burlington Beer Company – BBCO Social Media Experience (Burlington, VT)
Best Use of Social Media / Best Use of Video (IG Reels, IGTV, TikTok)
GOLD CRUSHIES: Burlington Beer Company – Aidan White – BBCO Brand Highlights (Burlington, VT)

Virginia
Best Packaging Design / For Bottles
GOLD CRUSHIES: Starr Hill Brewery – BJ Swing | Northern Lights IPA | Starr Hill Brewery (Crozet, VA)
Best Brand Identity / Logo Typography
PLATINUM CRUSHIES: Second Sun Design Co. – Studly Brewing (Charleston, SC/Chesapeake, VA)
Beer Marketing Wild Cards / Unique Beer Flight Presentation
GOLD CRUSHIES: House 6 Brewing Co. – Double Ladder Party Flight (Ashburn, VA)

Washington
Best Can or Bottle Design / Hard Seltzer (all sizes)
GOLD CRUSHIE: Blindtiger Design – SunSmash Hard Seltzer (Seattle, WA, Selah, WA)
Best Brand Identity / Unique Logo Design
GOLD CRUSHIE: Redhook Brewery – Redhook Storm Surge Hazy IPA (Seattle, WA)
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GOLD CRUSHIE: Blindtiger Design – Washington Brewers Guild Pint Days 2021 (Seattle, WA)
Beer Marketing Wild Cards / Best Beer-Related Podcast
GOLD CRUSHIE: Yakima Chief Hops (Yakima, WA)
Best Can Design / 8-15oz (237 444ml)
GOLD CRUSHIE: Redhook Brewery – Redhook Storm Surge Hazy iPA (Seattle, WA)
Best Can Design / Collaboration (all sizes)
PLATINUM CRUSHIE: Blindtiger Design — Black Raven Brewing + Zeek’s Pizza Steller’s Jay (Seattle, WA/Woodinville, WA)
GOLD CRUSHIES: Blindtiger Design – Blindtiger Design — Washington Brewers Guild
Multiplayer IPA (Seattle, WA)
George P. Wilson Design – Lanikai Brewing Company & Brothers Cascadia Brewing – Mission to Mars: Interplanetary Ale. Designer/Agency: George P. Wilson Designs. Photo: Ross
Franquemont (Los Angeles, CA/ Kailua, Oahu, HI/Vancouver, WA)
Beer Marketing Wild Cards / Most Creative Signage, POS, Brewery Accessories
GLOBAL CRUSHIE: Blindtiger Design — Iron Horse Brewery Jake The Steak POS (Seattle, WA/Ellensburg, WA)
Best Can Design / Collaboration (all sizes)
GOLD CRUSHIE: Blindtiger Design – Blindtiger Design — Washington Brewers Guild Multiplayer IPA (Seattle, WA)
Best Brand Identity / Sell Sheets
PLATINUM CRUSHIES: Dust Bowl Brewing Company – Sell Sheets, Blindtiger Design (Seattle, WA/Turlock, CA)
Beer Marketing Wild Cards / Best Tap Handle
GOLD CRUSHIES: Schilling Cider & Steel City Tap (Seattle, WA/Birmingham, AL)
Beer Marketing Wild Cards / Best Use of Retro Branding
GLOBAL CRUSHIES: Blindtiger Design – Heidelberg Beer (Seattle, WA/Tacoma, WA)

Puerto Rico
Best Bottle Design / 7-21oz (207 621ml)
GLOBAL CRUSHIES: Ocean Lab Mayawest (Carolina, Puerto Rico)

Canada
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
PLATINUM CRUSHIE: Daughter Creative – Cabin Brewing by Daughter Creative (Calgary, Alberta, Canada)
GOLD CRUSHIE: Lake of the Woods Brewing Company – Deep 6 Aged-Under-Ice Series (Kenora, Ontario, Canada)
Best Can Design / Collaboration (all sizes)
GOLD CRUSHIE: Daughter Creative – Cabin Brewing “Radio Play” by Daughter Creative (Calgary, AB Canada)
Best Can Design / Printed Cans (all sizes)
PLATINUM CRUSHIE: Muskoka Brewery – Born This Way IPA (Bracebridge, Ontario, Canada)
GOLD CRUSHIE: Muskoka Brewery – Hazy Pale Ale (Bracebridge, Ontario, Canada)
Best Can Design / Can Sleeves (all sizes)
GOLD CRUSHIE: Saltbox Brewing Company (Mahone Bay, Nova Scotia, Canada)
Best Can or Bottle Design / Hard Cider & Mead (all sizes)
GOLD CRUSHIE: Daughter Creative – Bramble Cider by Daughter Creative (Calgary, AB Canada)
Best Original Video / Humor
PLATINUM CRUSHIE: Lake of the Woods Brewing Company – TALL TALES – A Lake of the Woods
Brewing Company Historical Journey (Kenora, Ontario, Canada)
Beer Marketing Wild Cards / Creative Brewery Mural or Installation (in/outdoor)
GOLD CRUSHIE: Sea Change Brewing Co. – Pete Nguyen & Mitchie Coulter artists for Sea
Change Brewing Co. – Great Beer from Right Here Mural (Edmonton, Alberta, Canada)

United Kingdom
Best Can or Bottle Design / Hard Seltzer (all sizes)
PLATINUM CRUSHIE: Long Shot Drinks (UK)
Best Brand Identity / Unique Logo Design
PLATINUM CRUSHIE: Salt Steel Brewing Co. – Salt Steel Brewing Co logo designed in
collaboration with InkBear Design (UK)
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
PLATINUM CRUSHIE: Lucky Saint – Luke Boase, founder of Lucky Saint (UK)
Best Website Design / Best Design
PLATINUM CRUSHIE: Untold Agency & Budweiser Budvar (UK)
GOLD CRUSHIE: Fhoke – Fhoke & Magic Rock Brewing (UK)
Sustainability / Environmental Awareness / Brewery Accessories
PLATINUM CRUSHIES: Salt Steel Brewing Co. (UK)
Beer Marketing Wild Cards / Best Beer-Related Podcast
PLATINUM CRUSHIES: Verdant Brew Co – Paul Newton Beer Prime (UK)
Best Bottle Design / 7-21oz (207 621ml)
PLATINUM CRUSHIE: ByVolume x Brewfist “La Staffa” (London, UK)
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
PLATINUM CRUSHIES: Big Drop Brewing Co. – Big Drop Galactic Extra Dark (UK/Chicago, IL.)
Best Can Design / Best Beer Series
PLATINUM CRUSHIE: Tom Moore Design & New Bristol Brewery (UK)
GOLD CRUSHIES: LemonTop Creative for 4Ts Brewery Canned Beer Range (UK)

Australia
Best Can or Bottle Design / Hard Seltzer (all sizes)
PLATINUM CRUSHIE: Wayward Brewing Co. – W SELTZER by Wayward Brewing Co. (Australia)
Best Brand Identity / Unique Logo Design
PLATINUM CRUSHIE: Sydney Brewery – Sydney Brewery & Bold Inc (Australia)
GOLD CRUSHIE: Sidewinder – The Sidewinder Life (Australia)
Best Brand Identity / Beer Release Calendars
PLATINUM CRUSHIE: Brick Lane Brewing Co. (Australia)
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
PLATINUM CRUSHIE: Sidewinder – The Sidewinder Life (Australia)
GOLD CRUSHIE: Sunbird Brewing Company (Australia)
Best Merchandise Design / Most Creative Line
PLATINUM CRUSHIE: KAIJU! Beer – KRUSHMAN! UTILITY BELT (Australia)
GOLD CRUSHIES: Dollar Bill Brewing – Rare Oak Society 2021 (Australia)
Sidewinder – The Sidewinder Life (Australia)
Best Craft Industry Campaign / Human Rights and Cause Related
PLATINUM CRUSHIE: Brick Lane Brewing Co. – Pink Boots Brew Day hosted by Brick Lane
Brewing Community (Australia)
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIE: Sidewinder – The Sidewinder Life (Australia)
Best Website Design / Best Design
PLATINUM CRUSHIE: Burleigh Brewing – burleighbrewing.com.au (Australia)
GLOBAL CRUSHIE: Burleigh Brewing: burleighbrewing.com.au (Australia)
Best Can Design / 8-15oz (237 444ml)
PLATINUM CRUSHIE: Little Bang Brewing Company – Zero Kelvin (Stepney, Australia)
GOLD CRUSHIE: KAIJU! Beer – South East Brewing Co. – Coaster Beer (Australia)
Best Packaging Design / For Bottles
PLATINUM CRUSHIES: Satta Design for Tolokazi Beer (Australia/South Africa)
Best Original Video / Storytelling
PLATINUM CRUSHIE: Burleigh Brewing- This is your beer (Queensland, Australia)
Best Merchandise Design / Most Creative Line
PLATINUM CRUSHIE: KAIJU! Beer – KRUSHMAN! UTILITY BELT (Australia)
GOLD CRUSHIES: Dollar Bill Brewing – Rare Oak Society 2021 (Australia)
The Sidewinder Life (Australia)
GLOBAL CRUSHIES: KAIJU! Beer – KRUSHMAN! UTILITY BELT (Australia)
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIES: Sidewinder – The Sidewinder Life (Australia)
Beer Marketing Wild Cards / Best Brewery Rebrand
PLATINUM CRUSHIES: Sydney Brewery & Bold (Australia)
GLOBAL CRUSHIES: Sydney Brewery & Bold (Australia)
Best Can Design / Best Beer Series
PLATINUM CRUSHIE: Wayward Brewing Co. Core Range (Sydney, Australia)
GOLD CRUSHIES: The Sidewinder Life (Australia)
Trilogy Of Fear by Brick Lane Brewing Community (Victoria, Australia)
PLATINUM CRUSHIES: Craft Instinct – The Barrel Farm label series – for Blackman’s Brewery (Australia- Torquay, Victoria)
GLOBAL CRUSHIES: Craft Instinct – The Barrel Farm label series – for Blackman’s Brewery (Australia- Torquay, Victoria)

Chile
Best Bottle Design / 22-26oz (651 769ml)
GOLD CRUSHIES: Kunstmann Brewery – Kunstmann Barley Wine (Valdivia, Chile)
GLOBAL CRUSHIE: Kunstmann Barley Wine (Valdivia, Chile)
Best Packaging Design / For Bottles
PLATINUM CRUSHIES: Kunstmann Brewery – Kunstmann Barley Wine (Valdivia, Chile)
Best Packaging Design / For Bottles
GLOBAL CRUSHIES: Kunstmann Barley Wine (Valdivia, Chile)

Croatia
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIE: Symbol + Mali div (Osijek, Croatia/Mali)
Beer Marketing Wild Cards / Best Use of Retro Branding
PLATINUM CRUSHIES: Symbol + Mali div (Croatia, Mali)

Denmark
Best Bottle Design / 7-21oz (207 621ml)
GOLD CRUSHIES: Fanø Bryghus & Jessica Rold Art (Denmark)
Best Use of Social Media / Best Use of Video (IG Reels, IGTV, TikTok)
PLATINUM CRUSHIE: Fanø Bryghus & Jessica Rold Art (Denmark)
Beer Marketing Wild Cards / Creative Brewery Mural or Installation (in/outdoor)
PLATINUM CRUSHIE: Fanø Bryghus & Jessica Rold Art (Denmark)
Beer Marketing Wild Cards / Best Brewery Rebrand
PLATINUM CRUSHIES: Fanø Bryghus & Jessica Rold Art (Denmark)

France
Best Packaging Design / For Bottles
PLATINUM CRUSHIES: Thomas Bourdon Studio / 104 BEER by BRASSERIE GOBRECHT (Lille, France)

Guatemala
Best Brand Identity / Best All Around Marketing Story (Logo, Merch, Packaging, Website)
GLOBAL CRUSHIE: El Zapote Brewing Company – Design: Atomic (Guatemala City, Guatemala)

Netherlands
Best Website Design / Best Design
PLATINUM CRUSHIE: Low Five Brewing (The Netherlands)
Best Original Video / Humor
PLATINUM CRUSHIES: Uiltje Brewing Company & Superb-Owl Commercial (Haarlem, Netherlands)
Best Can Design / Best Beer Series
PLATINUM CRUSHIES: Ex Disco – Kompaan Foreign Legion 2021 (Netherlands)

New Zealand
Best Packaging Design / For Bottles
PLATINUM CRUSHIES: Good George Brewing – Squealer Bottle (Hamilton, Waikato, New Zealand)

Panama
Best Can Design / 8-15oz (237 444ml)
GOLD CRUSHIE: Cerveceria Feroz – CERVECERIA FEROZ Diosa Neon (Panama City, Panama)

Portugal
Best Can or Bottle Design / Hard Seltzer (all sizes)
PLATINUM CRUSHIE: PHUNK (Lisbon, Portugal)

South Africa
Best Bottle Design / 7-21oz (207 621ml)
PLATINUM CRUSHIE: LOCAL Brewery & Co. – Daniel Ting Chong (Cape Town, South Africa)
Best Packaging Design / For Bottles
PLATINUM CRUSHIES: Satta Design for Tolokazi Beer (Australia/South Africa)

There are still two categories of winners that have not been announced and will actually be announced today live from the CBC. The winners of two popular CBMAS categories – Best 16-20oz Can Design and Coolest Taproom/Beer Garden.

Tune in here Wednesday May 4, at 8:30pm ET if you want to see the remaining winners announced live. This list will be updated with the remaining two categories that are announced tonight.

Update: The two categories were announced.

  1. Coolest taproom or beer garden, and they went to Worthy Brewing, No Label, SpindleTap, and Dust Bowl Brewing Co. Old Town Taphouse.
  2. Best can design 16-20 oz, and they went to Rooftop Brewing Company and Chelsea Wirtz Design, Marcu Paulsen for Lupulin Brewing Company, Ever Grain Brewing Co.,  Jack’s Abby Craft Lagers & Springdale Beer Co. Artist Collab with Brooks Engel, and Blindtiger Design & Bale Breaker Brewing.

Stay tuned until next year! Beers to you, Houston.

 

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Beer Chronicle Team
beerchronicle@gmail.com
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