2020 was a bad year for taproom sales, but it was a great year for to-go sales. That’s why BAKFISH wanted to up their label game for their crowlers.
BAKFISH wanted their new crowler design to be sleek and modern yet not outpace their existing artwork. BAKFISH has a solid visual identity, and their labels and branding have remained consistent over the years, so they didn’t want to rock the boat too much.
Create a crowler label that visually mirrors their existing labels, but add a touch of modernity with typography and patterns. A tessellation of fish, inspired by M.C. Escher and another of Texas flank the main artwork. These super geometric patterns pay homage to their existing identity meanwhile adding a freshness to the look. To the discerning eye, it’s clear that the crowler artwork is a little different than the other labels, but it’s not too far away.
CONTACT US NOW FOR CROWLER DESIGN
Art Direction, Graphic Design, Project Management: Anthony Gorrity
April 27, 2020