New Magnolia Hella Pils


New Magnolia Hella Pils

New Magnolia Brewing Co.

The Heights
West Coast Pilsner
ABV: 5.4%
IBUs: ?
Packaging: Draft, 4 pack 16 ounce cans


I mentioned a few weeks ago that I was under the weather. I was hunting for soup ingredients at HEB when I grabbed some Southern Star Hoppy Elixir. No mater how crummy I feel, I have to check out the beer aisle, and when I saw New Magnolia Hella Pils on the shelves, I couldn’t miss the opportunity to drink a few at home. I knew it might be a few days, or even weeks, before I got to these, but I’m so glad I picked them up!

The New Magnolia Hella Pils rock the same super minimal label art as the rest of their cans, with a big black band at the top, and a low-detail illustration in the background. This one’s got a pinkish skateboarder in a beauty blue, green, and tan scene. The typography and skater take advantage of the metallic substrate to create a little bit of extra depth in the details.

New Magnolia Hella Pils pours a straw yellow with the slightest bit of haze and the rockiest, clumpiest chalk white head that you ever saw. The lacing is just as big and ornate.

When I stuck my big ol’ nose in my glass, I got citrus and berry notes. Both Citra and Azacca have these notes. There was also a clean grainy note like a traditional American Pilsner.

Every sip of New Magnolia Hella Pils is pure West Coast bliss. It’s everything a clean West Coast IPA wants to be when it grows up, but it’s still young and nuanced like a Pilsner. The sip starts off mildly sweet like a pils, and then the rush of fruity, citrus, berry, tropical notes all hit the pallet. The grainy, slightly bitter, lemony finish washes over. The subtle carbonation makes way to a smooth and light mouthfeel.

If they woulda called it an IPL, it’d have some comparisons. If they woulda called it a simple hoppy lager, the same is true, but New Magnolia Hella Pils being billed as a West Coast Pilsner is completely outta this world, so I can’t come up with any comparisons.



New Magnolia doesn’t have heavy distro, but there are a few little restaurants inside the loop that have cans. The Boot is one, and you can always find cans at the only Kroger in town that’s worth a stop, the one off of Shepherd and 11th, in the Heights. But, if I were you, I’d go to HEB instead and just ask the beer manager to carry New Magnolia. That’s just me, though. *Shrugs*

New Magnolia Hella Pils
  • My Overall Rating

New Magnolia Hella Pils

Overall, New Magnolia Hella Pils is absolutely fire. These guys have been cranking out  s o l i d  beer since day one, and it’s no shocker to see them taking home hardware at GABF for some of their other beers. What’d you think of it overall?

User Review
5 (1 vote)

Beers to you, Houston!

Anthony Gorrity

Anthony's a Houston native, a Creative Strategist at https://ledgeloungers.com/, an adjunct instructor of Visual Communication at Lone Star College, and a UH Coog that loves good beer almost as much as he does his city. Anthony lives to help others and that's found a home helping some of the coolest breweries on earth with creative and marketing projects that can be seen on our Portfolio page. Fueled by hoppy lagers, sessionable IPAs, and gangster rap, he's ticked his way through H-Town, rocking the most unusual Nikes he can find. When he's not writing for us, he's with his family or very patiently rooting for the Rockets.

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