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Craft Beer Ipsum – Placeholder Text for Brewery Projects

Craft Beer Ipsum – Placeholder Text for Brewery Projects

Having worked on a few brewery websites and more than a handful of brewery label designs, there were a few times that I needed some craft beer ipsum. I never found exactly what I needed, so after typing it up (a few times), I figured I better share it! The Equal Parts Website project was what inspired me to share this. There are a few beer ipsum sites, but they’re not my jam. If I’ve got a really close relationship with the client, sometimes I’ll use Samuel L. Ipsum as a joke. But I try to keep the dummy text from being distracting because that’s the whole point. Hence all the beer stuff below.

Early on in the design process, I usually end up typing something like the words below. I figured I may as well put it to use and see if any others find it valuable!

Craft Beer Ipsum

There’s an IPA for everyone that’s interested in hops. ESB’s have all the malt-flavors that you could ever want. Why on earth would anyone blend the two? They wouldn’t unless they were writing craft beer ipsum. The combination of whirlpool hops and biscuity malts combine for a text-based experience that would never make its way to a glass.

After a flight of these types of flavors, there’s nothing quite like a Czech or Italian Pilsner. The unique dry hopping makes quite the difference. After a long trip in Europe, nothing feels more welcoming than a Euro Lager while on the road. Once I come home, though, a solid local beer is calling my name.

Guinness may be a malty world-leader for the style, but not all dark beers are built the same. This craft beer ipsum proves it. Some are rich and toffee like, and others are straightforward with roasty, coffee notes. These rich, robust flavors are a huge part of what make full-flavored beer what it is today.

That’s the problem with modern-day hop rockets. It’s really tough to keep up 100%. Therefore, it’s important to have a good glycol chilling process.

Beers to you, Houston! 🍻

Beer-Chronicle-Houston-Inline-Ad-wild-west-houston-brewfest-katy-2021

Anthony Gorrity
tony.d@beerchronicle.com

Anthony's a Houston native, a Creative Strategist at https://ledgeloungers.com/, an adjunct instructor of Visual Communication at Lone Star College, and a UH Coog that loves good beer almost as much as he does his city. Anthony lives to help others and that's found a home helping some of the coolest breweries on earth with creative and marketing projects that can be seen on our Portfolio page. Fueled by hoppy lagers, sessionable IPAs, and gangster rap, he's ticked his way through H-Town, rocking the most unusual Nikes he can find. When he's not writing for us, he's with his family or very patiently rooting for the Rockets.

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