05 May Craft Beer Ipsum – Placeholder Text for Brewery Projects
Craft Beer Ipsum – Placeholder Text for Brewery Projects
Having worked on a few brewery websites and more than a handful of brewery label designs, there were a few times that I needed some craft beer ipsum. I never found exactly what I needed, so after typing it up (a few times), I figured I better share it! The Equal Parts Website project was what inspired me to share this. There are a few beer ipsum sites, but they’re not my jam. If I’ve got a really close relationship with the client, sometimes I’ll use Samuel L. Ipsum as a joke. But I try to keep the dummy text from being distracting because that’s the whole point. Hence all the beer stuff below.
Early on in the design process, I usually end up typing something like the words below. I figured I may as well put it to use and see if any others find it valuable!
Craft Beer Ipsum
There’s an IPA for everyone that’s interested in hops. ESB’s have all the malt-flavors that you could ever want. Why on earth would anyone blend the two? They wouldn’t unless they were writing craft beer ipsum. The combination of whirlpool hops and biscuity malts combine for a text-based experience that would never make its way to a glass.
After a flight of these types of flavors, there’s nothing quite like a Czech or Italian Pilsner. The unique dry hopping makes quite the difference. After a long trip in Europe, nothing feels more welcoming than a Euro Lager while on the road. Once I come home, though, a solid local beer is calling my name.
Guinness may be a malty world-leader for the style, but not all dark beers are built the same. This craft beer ipsum proves it. Some are rich and toffee like, and others are straightforward with roasty, coffee notes. These rich, robust flavors are a huge part of what make full-flavored beer what it is today.
That’s the problem with modern-day hop rockets. It’s really tough to keep up 100%. Therefore, it’s important to have a good glycol chilling process.
Beers to you, Houston! 🍻