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Beer-Chronicle-Houston-whole-foods-brewing-whole-foods-brewing-josh-olalde-notes

A Brief Letter to Our Friends in the Beer and Food Industry:

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We’ve been racking our brains on how we can help support y’all beyond just dumping hundreds of $ on beer and raising a few dollars fundraising.

Hey,

We’ve been racking our brains on how we can help support y’all during these crazy times – beyond just dumping hundreds of $ on beer and raising a few dollars fundraising.

Our fridges are full, our monthly spending money is already wiped out on beer, and our wives are annoyed. Our to-go article and merch article are still getting ok traffic, but it’s died off a lot since everybody began offering the same thing. And the F Corona glasses sold out pretty quick, but it’s not enough, so we’re getting creative over here.

My wonderful (and still annoyed at my spending) wife came across this organization called Feed the Front Line. You sign up as a restaurant under their platform, and they buy to-go orders from you to feed healthcare workers on the front line of the pandemic. 

Houston’s expected to begin booming with cases, so it’s going to get worse before it gets better, sadly. For those with your own kitchens, it seems like a no-brainer. I’m not sure how it works for those of you that have food trucks out at your spots, but it’s worth a shot.

“You miss every shot you don’t take – Wayne Gretzky” – Michael Scott. Right?

Feed the Front Line is something you can look into fairly easily, but we’re trying to think of other stuff as well. We want to figure out a way to capitalize on what we’ve built in a way that helps more than beer and the service industry. We want to be a part of the solution that puts an end to this virus and the chaos it’s causing for everyone it’s affecting.

We’re working on another idea for how we can get more people buying beer to go, and rewarding those that spend big bucks by sending them free glassware. We’re still working on that idea, though. In a nutshell, we’ll design another sick glass and sell them for $8 each (less than 1/3 of the average cost, but just enough to cover shipping and handling). The catch is, the only way people could buy it is to show us a receipt for $100 or more at their local brewery, or a receipt from a grocery store, liquor store, bottle shop, or delivery service, etc., with $100 worth of local beer.

Once they show their receipt, we’ll give them a unique access code to purchase the glass. It’d be quite the logistics undertaking on our part, but I think it could help. If it did, it’d be totally worth it.

We’re brainstorming other ways, but this is the most viable right now. We want to figure out a way that links this idea to benefitting Feed the Front Lines somehow, and that’s why we’re even writing this article instead of just sending an email to tell you individually.

Help us help others. Help us come up with a way for us to do more.

As always, we’re open to your suggestions. We love Houston. We love Houston beer. We love you. We want to do our damndest to use the audience and platform that we’ve built to serve our community through all this. Drinking beer, writing about it, designing labels, and taking nice photos… it’s all good and fun, but it just isn’t enough right now.


Thanks, and beers to you, Houston.

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Beer Chronicle Team
beerchronicle@gmail.com
2 Comments
  • Corryn Williams
    Posted at 22:17h, 13 April

    “Raise a glass”… I love it!

  • Anthony Gorrity
    Posted at 11:33h, 27 April

    Hey Corryn! Thanks for reading, sharing, and sometimes even contributing to our articles! 🙂 Stay safe!

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